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Author Press Kit

An author press kit can be a single sheet that covers the basics about you as an author or highlights one specific book. You may also hear them referred to as media kits. The main purpose of a media kit is to present yourself and your book as concisely and as professionally as possible, complete with “how to order” information, which bookstores and libraries will consider must-have information.

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I used Sandra Beckwith’s guidelines from her “How to Create an Online Press Kit” article to build Kimbretta Clay’s single-sheet press kit for her book, “Bosses Who Kill: 6 Toxic Leadership Behaviors”. A second page would be a great place to add in a fact sheet, tip sheet, and quiz focused around her book’s topic. But for the sake of ease and simplicity when Kimbretta is doing in-person marketing, we kept the press kit to one page. When she’s ready to pound the pavement, she prints off her high-res PDF, grabs a sample print copy, and off she goes.

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It’s important to note that, as her book designer, I had direct access to her original design files. You can imagine how difficult it would be if I had only had the front cover to extract elements from. If you don’t have access to your original design files, make that a priority today. As a rule of thumb, don’t work with a designer who is not willing to give you the design elements or at least a link to 1) the stock photography that she used and 2) the font names that she used. I provide my clients with style sheets, so they can easily share that with other designers who need that information.

Having come from the corporate world, I have had my fair share of toxic bosses. So when I had the opportunity to work on this project, I jumped at the chance. I am very passionate about this subject and highly recommend “Bosses Who Kill”. Here is the full cover and a couple of interior spreads to show how the cover, the interior,¬†and the media kit use a cohesive approach.

Boss Who Kill by Kimbretta Clay

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If you are looking for someone to format your book's interior, design a full cover, create marketing materials, or if you just need a little hand-holding, contact me today for a consultation or a quote.


I also admin the fantastic Self Publishing Support Group on Facebook and am happy to answer your questions there for no charge, and the rest of the group is also super helpful, bringing an array of experience, knowledge, and wisdom to the table.