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Martin Publishing Services

Publishing and Design Services for Authors and Presses

in Book Design and Layout· Publishing Advice and Resources

Elements of Interior Design and Layout Infographic

The devil is in the details, and book design is no exception. There are many, many considerations that the author and the book designer need to discuss.

ElementsOfInteriorLayoutAndDesignInfographic_MelindaMartinDotMe_5000x2625_300

Header

Create a header that is right for the project. A good default is book title on all left-side pages after the front matter has ended. The starting page of a new chapter should have no header. The remaining right-side pages should display the chapter title.

Blank Pages

When you set each chapter to start on the next odd page (right-side), this may cause a blank page to occur on the preceding even-numbered page. Be creative! This is a great space to include a Scripture, a call-out quote, or a graphic element.

Margins

There are four main margins to take into consideration when creating a book layout: top, bottom, outside, and inside (also called the gutter). I default to 7 pixels for the top, 5 pixels for the bottom, and 5 pixels for the outside and inside margins. Keep in mind that this is only a default and will not work for every project.

Bleed

Bleed is the outside area of the book that will be trimmed away at time of print. If you incorporate graphics that go all the way out to the edge, then you will have to account for bleed by increasing your document size by .125” on all sides. Check with your printer for their specific regulations.

Footer

Footers are also customizeable, but you can’t go wrong with the centered page number. If the project allows, place the page number inside a decorative element.

Heading

When you have a chapter number as well as a chapter title, experiment with placement, color, and fonts to land on the perfect balance for the project. Control page breaks by exploring the “keep” option within the designated paragraph style.

Dropcap

This is a simple way to jazz up the first paragraph of a chapter. You can set the style of your dropcap to use a complimentary font and color. Notice that there is no first-line indentation when a dropcap is used.

Heading 2

In addition to using a complimentary font and color to offset your internal headings, you can also incorporate different case styles and set space for before and after the heading style to give it extra definition.

Lists

Each list can have a different purpose. This list is a checklist, so a checkbox was selected as the bullet style. Utilize your bullet styles as needed. When using numbered lists, you will want to make sure that the decimal lines up on lists that go into double-digits.

Text Attributes

You will want to consider your text alignment options (left or left justify for general body text, centered for quotes or Scripture), first line indent, hyphenation, and spacing between paragraphs. The selected fonts should also be cohesive with the fonts used on the cover design.

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I so loved working on this cover Beth Stillman Bla I so loved working on this cover Beth Stillman Blaha. Her writing is phenomenal and honed to a fine point by @shaylaleeraquel's editing skills! I can't wait to add this beauty to my bookshelf.

@beth62881
I often have requests to use watercolor in the cov I often have requests to use watercolor in the cover design, but most of the time, it's just because the author likes the look, not because it has anything to do with the content. I like the design to reflect the title/subtitle/theme of the book, not just pick a design style at random. So finally an author has a title that actually supports using a watercolor theme. Yay!

In watercolor, a bloom is a flow mark created when liquid is added to an already drying wash. These unpredictable textures are also known as blossoms, backruns, or even cauliflowers. These terms all refer to the same thing. They occur because water always seeks a state of equilibrium. (@watercoloraffair_com )

This is a concept that the author had that I was able to polish up and bring to life. #bloomwithdeb
I love tapping into the sci-fi side of my designer I love tapping into the sci-fi side of my designer skillset. Fiction novels give me room to flex, because I can delicately weave in the elements of the story.

Since this book is based in Alamogordo, NM, and also New Mexico State University as a setting, I chose a serif typeface that is similar to the typeface that NMSU uses.

As you read the story, elements of the cover will be revealed to you when you go back for a second look.
"Nurses, you know how to heal others, but who is h "Nurses, you know how to heal others, but who is healing you? It’s time to focus inward and begin to honor yourself. 'Emotional Triage' offers an unassuming, real-life perspective on caring for others while still caring for yourself."

Thank you, nurses, for all you do.

"Emotional Triage" by Olivia Lovejoy, RN, releases next week.

@olivia_lovejoy_rn_author
Of all the things I ever wanted to be, a lawyer wa Of all the things I ever wanted to be, a lawyer was never one of them. If you're a lawyer and you don't want to be, connect with Philippe and snag a copy of his soon-to-be-released workbook to help you discover what you actually want.
Intentional design. The bird/fish pattern on the s Intentional design. The bird/fish pattern on the spine, the rounded san serif, the color palette, the italicizing of "Because,"—everything was chosen and placed with care.

Thank you, @beckykopitzke , for choosing me to design your book. <3
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