{"id":1033,"date":"2017-03-28T01:29:16","date_gmt":"2017-03-28T01:29:16","guid":{"rendered":"https:\/\/melindamartin.me\/?p=1033"},"modified":"2022-09-22T22:28:58","modified_gmt":"2022-09-22T22:28:58","slug":"book-royalties-and-trim-options-when-using-ingramspark-to-distribute-to-bookstores","status":"publish","type":"post","link":"https:\/\/melindamartin.me\/publishing-advice-resources\/book-royalties-and-trim-options-when-using-ingramspark-to-distribute-to-bookstores\/","title":{"rendered":"Book Royalties and Trim Options when using IngramSpark to Distribute to Bookstores"},"content":{"rendered":"\r\n<p>Every author has a different figure in mind for what she\u00a0considers an ideal profit per book. \u00a0Many factors determine this.<\/p>\r\n\r\n\r\n\r\n<p><!--more--><\/p>\r\n\r\n\r\n\r\n<p>We&#8217;re going to use Sue as our example author, and Sue&#8217;s marketing strategy uses the following scenario:<\/p>\r\n\r\n\r\n\r\n<ul>\r\n<li>Sue\u00a0wants her\u00a0books sold in bookstores.<\/li>\r\n<li>These bookstores will order through IngramSpark. (This is not Sue&#8217;s choice. This is how bookstores want to order books.)<\/li>\r\n<li>Sue\u00a0wants to make a $5+ royalty\u00a0per book.<\/li>\r\n<li>Bookstores expect to pay only 45% of the retail price. (This is industry standard, though not set in stone.)<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p>Two additional factors are going to determine if Sue can get a $5 royalty\u00a0per book.<\/p>\r\n\r\n\r\n\r\n<ol>\r\n<li>The print cost of Sue&#8217;s book<\/li>\r\n<li>The price point that the market sets for her book based on its genre and page count.<\/li>\r\n<\/ol>\r\n\r\n\r\n\r\n<p>Sue can control point 1 to some extent. Sue can not control point 2.<\/p>\r\n\r\n\r\n\r\n<p>Now for the backwards math to figure out what Sue needs to do in order to get her $5+ royalty\u00a0per book.<\/p>\r\n\r\n\r\n\r\n<ul>\r\n<li>The market has determined that $20 is a fair price for Sue&#8217;s genre and page count of book, so she sets her retail price at $20.<\/li>\r\n<li>The bookstores will buy her book for $9 (45% of the retail price, aka a 55% discount).<\/li>\r\n<li>In order for Sue to make $5+ royalty\u00a0from selling to that retailer, the print cost of her\u00a0book has to be under $4.<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p>For a basic book to stay under the $4 print cost per book,\u00a0(6&#215;9 perfect-bound paperback, black and white interior, no duplex print on the cover, no perforations)\u00a0Sue&#8217;s book can not exceed 210 pages.<\/p>\r\n\r\n\r\n\r\n<p>Sue&#8217;s book designer needs to be aware of these constraints before designing begins. Sue and her designer will work together to not exceed 210 pages.<\/p>\r\n\r\n\r\n\r\n<p>Each printer is different. A good book designer will help you walk through all of your options for the printer you have chosen.<\/p>\r\n\r\n\r\n\r\n<p>Here are a list of options that IngramSpark offers and if they will affect the print cost of your book:<\/p>\r\n\r\n\r\n<div class=\"wp-block-image\">\r\n<figure class=\"aligncenter size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"791\" class=\"wp-image-2934\" src=\"https:\/\/melindamartin.me\/wp-content\/uploads\/2022\/09\/IngramSparkTrimOptions_March2017-1-1024x791-1.jpeg\" alt=\"\" srcset=\"https:\/\/melindamartin.me\/wp-content\/uploads\/2022\/09\/IngramSparkTrimOptions_March2017-1-1024x791-1.jpeg 1024w, https:\/\/melindamartin.me\/wp-content\/uploads\/2022\/09\/IngramSparkTrimOptions_March2017-1-1024x791-1-300x232.jpeg 300w, https:\/\/melindamartin.me\/wp-content\/uploads\/2022\/09\/IngramSparkTrimOptions_March2017-1-1024x791-1-768x593.jpeg 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\r\n\r\n\r\n<p>Test drive <a href=\"https:\/\/myaccount.ingramspark.com\/Portal\/Tools\/PubCompCalculator\">IngramSpark&#8217;s calculators here<\/a>.<\/p>\r\n\r\n\r\n\r\n<p>A previous article, <a href=\"https:\/\/melindamartin.me\/createspace-tools\/print-costs-and-royalty-structures-for-createspace-ingramspark\">&#8220;Print Costs and Royalty Structures for CreateSpace and IngramSpark&#8221;<\/a>, may also interest you.<\/p>\r\n","protected":false},"excerpt":{"rendered":"<p>Every author has a different figure in mind for what she\u00a0considers an ideal profit per book. \u00a0Many factors determine this.<\/p>\n","protected":false},"author":1,"featured_media":3747,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[19],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.3 - 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